Beer industry members strongly oppose underage drinking, and they are working in partnership with parents, educators, law enforcement officials and many others to implement programs that help stop underage drinking before it starts. All of the programs addressing underage drinking carry the explicit message that a young person's decisions about alcohol should be based on self-respect and respect for the law. This means not drinking before they are legally old enough and developing responsible attitudes toward drinking, if they choose to drink as an adult.
For almost twenty years, members of the brewing industry have been proud to be a part of the solution to reducing underage drinking. Together with our network of independent wholesalers, we have dedicated hundreds of millions of dollars in the past decade toward research, education and prevention programs.
As past efforts have shown, the commitment of every citizen is critical to finding meaningful solutions to problems faced by our youth. Together, we canÉand will make a difference.
Programs for the Home and School
ADDY (Alcohol, Drunk Driving and You):
ADDY's goals are to reduce teen impaired driving, promote responsible positive lifestyle choices by teens and foster community involvement to help prevent drunk driving. Program resources include a video, a teacher workbook, community demonstration kits, a parent-teen discussion guide and posters. ADDY has received brewer support since its inception in 1982.
An Apple A Day:
Established in 1992 in Albany, N.Y., the program's goal is that it's never too early to help young people build resiliency skills to avoid substance abuse and other unsafe behaviors as they grow up. Through the use of literacy skills, "An Apple a Day" consists of two components: a preschool through fourth-grade curriculum and a parenting curriculum.
Courtrooms to Classrooms:
Brewers actively support members of law enforcement in their efforts to solve problems before they lead to violations of the law. Through "Courtrooms to Classrooms", brewers work with district attorneys and local schools to help elementary and middle school students learn that their decisions, including ones about underage drinking, have important consequences.
Family Talk About Drinking:Let's Talk
This program consists of a video and guidebook that encourages open and honest communication between parents and children to help prevent underage drinking. Developed in cooperation with authorities in education, family counseling and alcohol research, the award-winning program provides the free materials to those who call 1-800-359-TALK.
A free discussion guide for parents and consumers explains everything from how to drink responsibly to having a family discussion about alcoholism and alcohol abuse.
Programs for Responsible Drinking
Brewers offer consumers a national taxi dispatch service and an easy to remember phone number when planning safe or alternative transportation. Radio spots, point-of-sale and packaging materials promote the 1-800-TAXICAB service.
21 Means 21
The national "21 Means 21" advertising campaign was developed to communicate that brewers do not want the business of America's youth. For retailers, the "21 Means 21" message on point-of-sale materials reinforces the importance of checking IDs.
National Commission Against Drunk Driving
The mission of the National Commission Against Drunk Driving is to reduce impaired driving and its tragic consequences by uniting a broad-based coalition of public and private sector organizations and other concerned individuals who share this common purpose.
National Safe Boating Council
Dedicated to providing a forum for advancing and fostering safe boating education programs, the National Safe Boating Council is the foremost coalition for the advancement of boating safety in the nation.
Safe Ride Home
In their hometowns, distributors partner with retail organizations and transportation companies to promote the Safe Ride Home Program. Through the use of a voucher system, the program provides free or reduced-fare transportation for those who cannot drive home safely.
Programs for Servers of Alcohol
BARS (Being an Alcohol Responsible Server) Program
BARS is a 'secret shopper' program that helps keep servers and sellers vigilant about checking IDs. Participating establishments pay the BARS program to be monitored by BARS checkers (usually ages 21 to 25), who make random visits to their stores and purchase alcohol beverages.
This program is part of the multidimensional training program for restaurant managers provided by the National Restaurant Association's Educational Foundation. Its curriculum focuses on preventing alcohol abuse situations, including underage purchases. The course is available through various colleges and universities and state restaurant associations.
Through communication, training, and management techniques, the "Good Sport" program helps stadium operators, team owners, and concessionaires prevent disruptive crowd behavior at stadium events, street festivals, concerts and other special events.
This program provides a variety of materials to support retail establishments, including a driver's license identification guide with examples from all 50 states, snap-on plastic wristbands, and pocket-sized "We-I.D." cards in an effort to end underage drinking.
TEAM (Techniques for Effective Alcohol Management) Coalition
In 1985, a group of concerned business executives and government officials came together and formed the TEAM Coalition to provide a safer, more enjoyable entertainment atmosphere, with more effective alcohol management in public assembly facilities and stronger highway safety issues concerning attendance to events.
TIPS (Training in Intervention Procedures for Servers of Alcohol):
Developed by Dr. Morris Chafetz, founding director of the National Institute on Alcohol Abuse and Alcoholism, TIPS trains servers and sellers of alcohol beverages in techniques for serving alcohol responsibly by properly checking IDs, preventing drunk driving and avoiding other alcohol abuse situations. The industry is responsible for training nearly 250 servers per day in TIPS techniques throughout the year.
Programs for the College Campus
BACCHUS (Boosting Alcohol Consciousness Concerning the Health of University Students) and GAMMA (Greeks Advocating Mature Management of Alcohol) Peer Education Network
Every year, through the network's more than 1,000 affiliated chapters, these student-driven organizations use a peer-education training model to advise college students about alcohol abuse prevention, as well as safe, legal and healthy lifestyles. These organizations also work closely with private businesses, higher education associations and government agencies to promote college life 'norms' that advocate personal responsibility and healthy choices.
Guidelines for Alcohol Beverage Marketing on College and University Campuses
In their campus marketing efforts, brewers support guidelines developed by the Inter-Association Task Force on Campus Alcohol Issues. These guidelines help ensure that campus beer marketing activities are conducted responsibly along with the approval of appropriate campus officials
National Association of Student Personnel Administrators:
The industry has long been a longstanding supporter of NASPA's annual conventions and training seminars. NASPA represents more than 6,000 student affairs administrators and professionals on approximately 1,200 campuses addressing issues such as substance abuse, responsible decision-making and conflict resolution
National Collegiate Alcohol Awareness Week:
NCAAW is an annual week of education and awareness activities held on more than 3,000 campuses nationwide every October. The U.S. brewing industry has been a charter sponsor of the event since its inception in 1984. In addition to local support from beer wholesalers, the "Know When To Say When" Poster Competition awards $20,000 for responsibility poster concepts
TIPS (Training for Intervention Procedures by Servers of Alcohol) for the University
As part of the Health Education Foundation's TIPS server training program series, this course teaches students, dorm advisors and on- and off-campus servers techniques for campus situations that might involve alcohol and provides techniques for handling them, such as serving alcohol responsibly, intervening in a non-confrontational manner and spotting false IDs.
Joint Projects and Community Outreach
Alcoholic Beverage Medical Research Foundation:
ABMRF is the largest independent non-profit foundation in North America devoted solely to supporting research on the effects of alcohol with studies ranging from drinking behavior of youth, problems of drinking and road safety, familial influences on the development of drinking practices, and genetic influences on drinking. Over the past 14 years, ABMRF has worked to shift the emphasis in alcohol research from a problem-oriented to a population-based approach.
Beer Institute Advertising and Marketing Code
Beginning in 1943, the brewing industry first developed guidelines regarding alcohol marketing. Beer Institute developed these guidelines as a service to provide brewers with guidance to maintain the highest ethical standards in their advertising and marketing
International Center for Alcohol Policies (ICAP)
ICAP was founded to establish partnerships between the alcohol industry and scientific and public health communities to create a reasonable balance of government regulation, industry self-regulation, and individual responsibility.
WRAP(Washington Regional Alcohol Program)
WRAP is a nationally acclaimed public/private sector coalition that fights drunk driving and underage drinking in greater Washington, D.C. Formed in 1982, WRAP informs and educates the public through a variety of programs, including the annual Holiday Sober Ride Program, which has been credited with reducing drunk-driving incidents
Wholesaler Community Action Profiles
Wholesalers throughout the country are taking significant strides to correct alcohol abuses through "We ID" cards and wristbands, designated driver ad campaigns, and server training programs in their local areas.
|WHAT YOU CAN DO?
If you are interested in finding out more about underage drinking prevention initiatives by the beer industry, please contact:
122 C Street, NW, Suite 750
Washington, DC 20001