In addition, a Roper survey reported by the Harvard Alcohol Project documents the wide acceptance -- and strong popularity -- of the designated driver concept in the United States. An impressive ninety-three (93) percent of adults felt it was a "good" idea or an "excellent" idea to use a designated driver in Roper's 1991 survey.
While the work must continue to fight alcohol abuse, it is clear that past efforts are having the desired effect. Many consumers are getting the message and the vast majority are enjoying alcohol beverages responsibly. Broad-brush approaches which have no scientific basis or record of success are not the answer and are highly counter-productive. Alcohol education programs and responsible drinking messages are producing success in the fight against alcohol abuse.