Beer industry members strongly oppose underage drinking, and they are working in partnership with parents, educators, law enforcement officials and many others to implement programs that help stop underage drinking before it starts. All of the programs addressing underage drinking carry the explicit message that a young person's decisions about alcohol should be based on self-respect and respect for the law. That means not drinking before they are legally old enough and developing responsible attitudes toward drinking, if they choose to drink as an adult.

Giving children the facts and helping them make smart choices will teach them the importance of personal responsibility -- something that will be useful as they confront other issues in their lives.

PROGRAMS FOR THE HOME AND SCHOOL

ADDY (Alcohol, Drunk Driving and You): ADDY's goals are to reduce teen impaired driving, promote responsible positive lifestyle choices by teens and foster community involvement to help prevent drunk driving. Program resources include a video, a teacher workbook, community demon stration kits, a parent-teen discussion guide and posters. ADDY has received brewer support since its inception in 1982.

An Apple A Day: Established in 1992 in Albany, N.Y., the program's goal is to build resiliency skills in young people to help them avoid substance abuse and other unsafe behaviors as they grow up. It consists of two components: a preschool through fourth-grade curriculum and a parenting curriculum.

BABES (Beginning Alcohol and Addictions Basic Education Studies): Essential seed money was provided for BABES, which helps children ages 3-12 with their understanding of alcoholism and addiction. BABES now operates in 45 states and six countries.

Beer Industry Initiatives
to
Address Underage Drinking

Continue past our introductory message to see a description of beer industry programs.


Beer Institute
Dear Friends:

As parents, one of the most important tasks we face is helping our children make good decisions about the many challenges they face in life. This includes whether or not to drink illegally.

According to the University of Michigan Institute for Social Research, underage drinking has shown dramatic declines over the past 14 years. This success story is the result of cooperation and commitment by parents, schools, community volunteers, government officials, business leaders and the private sector. The nationwide effort and progress in reducing underage drinking now serve as models for achieving positive results with other societal issues.

For almost 20 years, members of the brewing industry have been proud to be a part of the solution to reducing underage drinking. Together with our network of independent wholesalers, we have dedicated hundreds of millions of dollars in the past decade toward research, education and prevention programs. At the core of this effort are community-based programs, many of which are highlighted through paid media campaigns. This brochure outlines the wide variety of initiatives undertaken by the Beer Institute and its members.

As past efforts have shown, the commitment of every citizen is critical to finding meaningful solutions to problems faced by our youth. We hope you will join us in the fight. Together, we can... and will make a difference.

Beer Institute

122 C Street, N.W., Suite 750 * Washington, D.C. 20001 * 202-737-2337 * Fax 202-737-7004
Caring Connections - Helping Young People from Troubled Homes: Developed by professionals in child psychology, education and school counseling, and edited by former U.S. Secretary of Education, Dr. Terrel Bell, this program helps educators, school counselors and other caring adults make a difference in the lives of children from troubled homes. Caring Connections has been endorsed by the National School Boards Association and the American School Counselor Association. The adult guides are also available in Spanish.

Check In To A Winning Life: Bob Anastas, former executive director and founder of Students Against Driving Drunk, delivers a powerful message to high school and college students about "life skills" and how to make good decisions,

Courtrooms to Classrooms: Brewers actively support members of law enforcement in their efforts to solve problems before they lead to violations of the law. Through Courtrooms to Classrooms, brewers work with district attorneys and local schools to help elementary and middle school students learn that their decisions, including ones about underage drinking, have important consequences.

Family Talk About Drinking: This program consists of a video and guidebook that encourages open and honest communication between parents and children to help prevent underage drinking. Developed in cooperation with authorities in education, family counseling and alcohol research, the award-winning program provides the free materials to those who call 1-800-359-TALK. The guidebook is also available in Spanish.

It's Your Choice: Michael Chatman believes the quality of each person's life is determined by the choices he or she makes. Early in his own life, Michael's choices seemed limited. The son of an abusive father, he grew up in Miami's Liberty City and Overtown areas where crime ran rampant. He joined a gang and endured the trials of life on the wrong side of the law. Finally, following a series of life-altering events, Michael decided to transform his life. Today, he has spoken to more than a million teens, sharing with them his message of empowerment and personal responsibility. He helps young people realize that despite peer pressure and the many challenges they face, inappropriate behavior like underage drinking is not the answer.

Let's Talk Over A Beer: A free discussion guide for parents and consumers explains everything from how to drink responsibly to having a family discussion about alcoholism and alcohol abuse.

Make The Right Call: Barbara Babb, a former critical care helicopter flight nurse, delivers a factual and impactful presentation to high school and college students about the consequences of underage drinking and drunk driving. She travels the country speaking to more than 50,000 students annually. Make The Right Call is also available on video.

Parent to Parent for Prevention: This program works with parents, educators and law enforcement personnel in school systems to create awareness of substance abuse issues.

Stepping Into Adolescence: This live presentation to parents of middle-school children is conducted by nationally recognized family therapist and educator Dr. Lonnie Carton. The goal of the presentation is to give parents and children the tools to develop open communication and an understanding of the complexities of the adolescent and middle-school years.

Yes, You May Use the Car but First... : This parent/teen discussion guide helps parents talk with their children about making safe, legal decisions about drinking and driving.

Youth Service and Leadership: Brewers support youth service and leadership activities that encourage young people to begin a lifelong commitment to community improvement and civic participation. The programs are designed to lower rates of substance abuse, violence, suicide, school disruption and delinquency.

PROGRAMS FOR SERVERS OF ALCOHOL

Bar Code: This program is part of the multidimensional training program for restaurant managers provided by the National Restaurant Association's Educational Foundation. Its curriculum focuses on preventing alcohol abuse situations, including underage purchases. The course is available through various colleges and universities and state restaurant associations.

I.D. Check: To help retail establishments better identify those customers they are legally able to serve, brewers make available through their wholesalers booklets that contain photographs of valid drivers' licenses from all 50 states. Wholesalers also offer retailers plastic wristbands that can be worn by those who show valid identification, cooler door stickers, server buttons and posters to help deter underage purchases.

TIPS (Training in Intervention Procedures for Servers of Alcohol): Developed by Dr. Morris Chafetz, founding director of the National Institute on Alcohol Abuse and Alcoholism, TIPS trains servers and sellers of alcohol beverages in techniques for serving alcohol responsibly by properly checking I.D.s, preventing drunk driving and avoiding other alcohol abuse situations. The industry is responsible for training nearly 250 servers per day in TIPS techniques throughout the year.

We I.D.: The Beer Institute and the National Beer Wholesalers Association provide pocket- sized, laminated cards for retailers that include handy tips for checking I.D.s to help prevent underage drinking. The cards are available in English, Spanish and Korean.

PROGRAMS FOR THE COLLEGE CAMPUS

BACCHUS and Peer Education Network: With nearly 800 chapters across the country, this student-driven organization uses a peer-education training model to work with Greek houses and residence halls to promote alternatives to alcohol abuse. The organization also works closely with private businesses, higher education associations and government agencies in its efforts to promote college life "norms" that advocate personal responsibility and healthy choices.

National Association of Student Personnel Administrators: The industry has been a longstanding supporter of NASPA's annual conventions and training seminars. NASPA represents more than 6,000 student affairs administrators and professionals on approximately 1,200 campuses addressing issues such as substance abuse, responsible decision-making and conflict resolution.

National Collegiate Alcohol Awareness Week: NCAAW is an annual week of education and awareness activities held on more than 3,000 campuses nationwide. The U.S. brewing industry has been a charter sponsor of the event since its inception in 1984. In addition to local support from beer wholesalers, the "Know When To Say When" Poster Competition awards $20,000 for responsibility poster concepts. Other industry programs provide grants to the top ten college and university alcohol awareness programs and distribute NCAAW planning guides to participating campuses.

National Collegiate Athletic Association Foundation "Choices" Grant Program: This fully endowed $2.75 million grant program provides funding to NCAA member institutions to develop campus-initiated alcohol awareness and education programs. To date, more than $400,000 has been awarded to a variety of NCAA universities.

TIPS for the University: This specially designed TIPS training program focuses on campus situations that might involve alcohol and provides techniques for handling them. The audience is usually comprised of residence hall advisors, Greek social chairpersons and faculty sponsors.

JOINT PROJECTS/COMMUNITY OUTREACH

Alcoholic Beverage Medical Research Foundation: The Alcoholic Beverage Medical Research Foundation is dedicated to supporting research on the effects of alcohol beverages on human health and behavior. Although research has been supported broadly across the wide range of behavioral and biomedical sciences, particular attention has been concentrated on examining factors influencing changes in drinking patterns from moderate to excessive use. Areas of concentration have included: studies of the drinking behavior of youth; problems of drinking and road safety; familial influences on the development of drinking practices; and genetic influences on drinking. Over the last 14 years, the Foundation has worked to shift the emphasis in alcohol research from a problem-oriented to a population-based approach.

The American Council on Alcoholism: The American Council on Alcoholism is primarily concerned with alcoholism, which is an identifiable, treatable illness affecting a minority of those who drink alcohol beverages. In addressing underage drinking, ACA believes that balanced education, emphasizing facts and decision-making skills, can help teenagers understand the consequences of underage drinking and make smart choices when they are confronted with these situations.

Beer Institute Community Assistance Fund: The Beer Institute Community Assistance Fund was created in 1989 by the brewing industry to support non-profit organizations involved in preventing youth substance abuse. BICAF has been involved in more than 400 communities providing much needed financial support to programs that seek to reduce alcohol abuse, particularly underage drinking and drunk driving.

Focus on Underage Drinking: This report, published by the National Association of Broadcasters with a grant from the Beer Institute, contains information on teen alcohol abuse and what families, schools and communities can do to prevent underage drinking. The report also highlights public service initiatives by broadcasters.

Here's Looking at Yours, Kid: This program works with the Fraternal Order of Police, other law enforcement groups and regulatory agencies to facilitate training and materials for the proper checking of identification. The combined efforts have worked well to build alcohol awareness and curtail underage drinking.

Licensed Beverage Information Council: The Licensed Beverage Information Council is a con sortium of associations representing the alcohol beverage industry that has been providing educational grants to prevent alcohol abuse. A variety of prominent local, state and national programs have been beneficiaries of LBIC support.

National Association of Broadcasters Public Service Announcements: Working with the NAB, the brewing industry has placed radio and television PSAs on underage drinking prevention in communities throughout the country. The frequency of these messages increases during holiday, spring break and prom seasons.

National Beer Wholesalers Association Radio Public Service Announcements: Beer wholesalers deliver PSAs to local radio stations as part of the association's Responsible Holiday Awareness Program that targets underage drinking and drunk driving. As part of the program, wholesalers are urged to send copies to their local school districts as well.

National Commission Against Drunk Driving: The brewing industry has been an active member of NCADD in promoting awareness of drunk driving and prevention strategies directed to the young driver. Bringing together community and civic leaders, four "commission" cities have been chosen to develop model programs to address the young driver.

National Rural Institute on Alcohol and Drug Abuse: Located in Eau Claire, Wisconsin, the National Rural Institute on Alcohol and Drug Abuse is a program that educates health care providers about solutions to alcohol and drug abuse problems in rural areas.

The North Conway Institute: The North Conway Institute is an interfaith nonprofit organization that works with religious and secular groups in addressing problems of alcohol and drug abuse. Its major goals are to: promote education; improve care and rehabilitation of alcoholics; further personal, responsible decision making about drinking; and enhance the climate for discussion, research and action on all aspects of alcohol problems.

Washington Regional Alcohol Program: is a nationally acclaimed public/private sector coali tion that fights drunk driving and underage drinking in greater Washington, D.C. Formed in 1982, informs and educates the public through a variety of programs, including the annual Holiday Sober Ride Program, which has been credited with reducing drunk-driving incidents.

ADVERTISING

Beer Industry Advertising and Marketing Code:Developed by industry members, these guidelines provide guidance to help brewers maintain the highest ethical standards in their advertising. The industry first developed this code in 1943 and over the years, has periodically reviewed and updated its content.

College Marketing Code: Some of our members have adopted a College Marketing Code, as well as embracing the Inter Association Task Force College Marketing Guidelines. These guidelines help ensure that campus activities by brewers are conducted responsibly, with the approval of appropriate campus officials.

Advertising Campaigns: The Beer Institute, individual brewers and the National Beer Wholesalers Association have each produced radio, television, print and newspaper ads and outdoor signage to discourage underage drinking and drunk driving. Some of the most recognizable campaigns include: Let's Stop Underage Drinking Before It Starts; Twenty One Means 21; and We'll Wait For Your Business.

WHAT YOU CAN DO?
If you are interested in finding out more about underage drinking prevention initiatives by the beer industry, please contact:
Beer Institute
122 C Street, NW, Suite 750
Washington, DC 20001
202-737-2337
Fax: 202-737-7004
E-Mail:
National Beer Wholesalers Association
1100 S. Washington St.
Alexandria, VA 22314-4494
703-683-4300
Fax: 703-683-8965