America's brewers share a deep concern about excessive and underage drinking associated with the use of our products. That's why the beer industry has an unparalleled record of commitment to combating alcohol abuse, spending tens of millions of dollars annually in education, research and public service campaigns across the country. These types of programs are working. In fact, every national alcohol abuse indicator has shown significant improvement over the past decade; many are at the lowest levels ever recorded.

However, studies indicate that another approach, of mandating health warnings on alcohol advertisements, proposed by U.S. Senator Strom Thurmond, R-S.C., and U.S. Congressman Joe Kennedy, D-Mass., would not reduce alcohol abuse among any segment of the population. Instead, this legislation (S. 674 and H.R. 1823, respectively) promotes bad policy that would divert attention and resources from effective programs, like those supported by America's brewers, to combat abuse.

Consider the facts:

Over 80 million Americans drink beer responsibly. The six to seven percent of the population who abuse alcohol will not, or cannot, change their behavior as a result of the proposed warning messages.

We should not be led to believe that simplistic warnings on alcohol beverages, such as those proposed by S. 674 and H.R. 1823, will do anything to solve the complex problem of alcohol abuse. Personal, not government, intervention is usually required.


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