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Check out a new addition to our site ... Beer Industry Initiatives to Address Underage Drinking ... providing additional details on the industry's efforts to curb underage drinking.

  • Caring Connections

    Developed by professionals in child psychology, education and school counseling, and edited by former U.S. Secretary of Education Dr. Terrel H. Bell, this program helps educators, school counselors and other caring adults make a difference in the lives of children from troubled homes. This program has been endorsed by the National School Boards Association and the American School Counselor Association.

  • Check Into a Winning Life

    Bob Anastas, former executive director and founder of Students Against Drunk Driving, delivers a powerful presentation to high school students about life skills and how to make sound decisions.

  • Driver's License Identification Guide

    This booklet, which displays pictures of every form of valid driver's license in the country, helps retailers identify persons of legal drinking age and to prevent underage alcohol purchases.

  • Family Talk About Drinking

    Developed with authorities on education, youth counseling and alcohol research, the Family Talk About Drinking program offers a set of free parent guide books (1-800-359-TALK) encouraging effective communication between parents and children about self-respect , family rules, and respect for the law when it comes to drinking.

  • How to be a Positive, I Can, Person

    This video, developed by the Pulaski County Arkansas Sheriff's Department and Project ARK (At Risk Kids), helps build grade school children's self-esteem and responsible decision-making skills.

  • I.D. Check

    This program helps retail establishments better identify legal customers. Brewers and wholesalers make snap-on plastic wristbands for customers with valid identification, and information on how to spot false I.D.'s.

  • Stepping into Adolescence

    This curriculum supplement for middle schools helps young people deal with peer pressure and build self-esteem. It has been endorsed by former U.S. Secretary of Education Terrel Bell.

  • We I.D.

    Beer Institute and NBWA produced more than one million pocket-sized, laminated "We I.D." cards. Tips listed on the cards help retailers spot false I.D.'s and fight underage drinking.

Underage Drinking