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FOR IMMMEDIATE RELEASE

CONTACT:
Lori Levy
Beer Institute
202-737-2337

ALCOHOL ABUSE AMONG COLLEGE FRESHMEN
CONTINUES TO DECLINE

Washington, DC, January 24, 2001 - Less than half of today's college and university students report drinking beer frequently or occasionally according to a recent study by the University of California, Los Angeles. The 2000 American Freshman Survey, released earlier this week, reports that the percentage of college freshman who report drinking beer frequently or occasionally during the past year is down to 48.3 percent, another record low.

"We are encouraged by the findings of yet another study that confirms the progress in the fight against alcohol abuse. Beer industry members strongly oppose underage drinking, and they are working in partnership with parents, educators, law enforcement officials, and many others to implement programs that help stop underage drinking before it starts," noted Jeff Becker, president, Beer Institute.

These efforts are working. The proportion of freshman drinking beer is lower than the1999 percentage and significantly lower than the record high of 73.7 percent in 1982.

While there has been significant progress in the fight against underage drinking, brewers recognize that there is more work that needs to be done, and they are continuing their commitment to help reduce alcohol abuse with programs that address underage drinking. Some of those programs include,

  • Family Talk About Drinking -- Recognizing that parents have the greatest influence on their children's decisions about drinking, "Family Talk" helps prevent underage drinking by encouraging open, honest communication between parents and children. Developed by an advisory panel of education, family counseling, child psychology and alcohol treatment professionals, the "Family Talk" parent guide is available in five languages - English, Spanish, Chinese, Korean and Vietnamese.

    For a free copy, call 1-800-359-TALK or visit http://www.beerresponsible.com/programs/prog-pud.htm

  • Let's Talk - This book provides parents with basic information about alcohol and drinking, so that we can have an informed discussion with their children, especially before they become teenagers. It offers some suggestions about how to have a good, productive dialogue with children. It also suggests ways parents can continue to set a good example for their children.

    For more information, please visit http://www.thinkwhenyoudrink.com/frameset.asp

  • An Apple a Day - This is a prevention education curriculum designed specifically for students from preschool through fourth grade. Its main goal is to build literacy and critical thinking skills in young children to help them avoid substance abuse and other unhealthy, risky behaviors now and as they grow up.

    For more information, please visit http://www.coors.com/community/apple.asp

# # #

Beer Institute, established in 1986, is the national trade association for the brewing industry, representing both large and small brewers, as well as importers and industry suppliers. The Institute is committed to development of sound public policy and to the values of civic duty and personal responsibility.

The American Freshman Survey, conducted by the Higher Education Research Institute at UCLA's Graduate School of Education and Information Studies, is the most widely used source of information about college and college students in the nation. For over three decades, more than 1,700 colleges and universities have participated in its student surveys. For more information, please visit http://www.gseis.ucla.edu/heri/heri.html.

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