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FOR IMMMEDIATE RELEASE

CONTACT:
Lori Levy
Beer Institute
202-737-2337

MORE BEER DRINKERS ENJOYING HOLIDAYS RESPONSIBLY

Washington, D.C., March 13, 2001 - As Americans are planning for "green" beer, Irish music and cabbage soup this St. Patrick's Day, America's brewers are planning for responsible and safe ways for the nation's beer drinkers to enjoy the holiday.

"For more than 20 years, brewers have been proud to be a part of the solution to reducing drunk driving, and other forms of alcohol abuse," said Jeff Becker, President of the Beer Institute, the national trade association for brewers. Becker noted that in the past 10 years, brewer sponsored programs, such as free taxi and bus rides have helped more than 250,000 people enjoy holiday celebrations responsibly. Through cooperation and commitment by parents, schools, community volunteers, government officials, business leaders and the private sector, these efforts are working.

Drunk driving fatalities are down 41% from 1982 to 1999, despite a steady increase in the total number of licensed drivers according to data from the National Highway Traffic Safety Administration (NHTSA). In fact, there was a 31% decrease in drunk driving fatalities after 1990, while the number of licensed drivers increased 11%. In addition, the percentage of total traffic fatalities that involved a drunk driver was 38% lower in 1999 than it was in 1982, according to NHTSA data.

"No one is more concerned about problems caused by alcohol abuse, or is doing more to educate the public about responsible drinking than members of the beer industry. While much remains to be done, recent studies show significant progress by the beer industry on safe and responsible alcohol consumption programs," Becker added.

For more information on free rides and other brewer sponsored programs in your area, please visit http://www.beerinstitute.org/alcoholprograms.htm.

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The Beer Institute, established in 1986, is the national trade association for the brewing industry, representing both large and small brewers, as well as importers and industry suppliers. The Institute is committed to development of sound public policy and to the values of civic duty and personal responsibility.

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