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Lori Levy
Beer Institute


Washington, D.C., September 13, 2000 In yet another in a long line of studies and reports, all measures of high school student beer use are down, according to a recent study released earlier this month. The PRIDE Questionnaire, queries students about different types of alcohol, tobacco and drugs.

Jeff Becker, president, Beer Institute, the trade association for America’s brewers, said, “For more than 20 years, members of the brewing industry have been proud to be a part of the solution to reducing underage drinking and alcohol abuse. Through their involvement for programs and activities in such areas as prevention, treatment, education, research, outreach and more, America’s brewers are helping to push underage drinking and alcohol abuse at, or near, their lowest levels ever.”

Becker noted that other studies have drawn similar results. An annual survey conducted by the University of Michigan for the U.S. Department of Health and Human Services, Monitoring the Future, concluded that the percentage of teens reporting having a drink in the last 30 days was 45 percent lower in 1998 than in 1982. And the American Freshman Survey, sponsored by UCLA and the American Council of Education recently reported that that percent of college freshmen who say they drink beer frequently or occasionally is 32 percent lower in 1999 than it was in 1982.

While there has been significant progress in the fight against underage drinking, brewers recognize that there is more work that needs to be done, and that are continuing their commitment to help reduce alcohol abuse with programs that address underage drinking. Some of these include:

Family Talk About Drinking -- Recognizing that parents have the greatest influence on their children’s decisions about drinking, "Family Talk" helps prevent underage drinking by encouraging open, honest communication between parents and children. Developed by an advisory panel of education, family counseling, child psychology and alcohol treatment professionals, the "Family Talk" parent guide is available in five languages English, Spanish, Chinese, Korean and Vietnamese.

For a free copy, call 1-800-359-TALK or visit

Let’s Talk This book provides parents with basic information about alcohol and drinking, so that we can have an informed discussion with our children, especially before they become teenagers. It offers some suggestions about how to have a good, productive dialogue with our children. It also suggests ways we can continue to set a good example for our children.

For more information, please visit

An Apple a Day This is a prevention education curriculum designed specifically for students from preschool through fourth grade. Its main goal is to build literacy and critical thinking skills in young children to help them avoid substance abuse and other unhealthy, risky behaviors now and as they grow up. For more information, please visit

The 1999-2000 Pride study was conducted during the school year and included 114,318 students in grades 6 to 12 in 24 states. Schools that administer the PRIDE Questionnaire do so voluntarily, or in compliance with a school district or state request.

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Beer Institute, established in 1986, is the national trade association for the brewing industry, representing both large and small brewers, as well as importers and industry suppliers. The Institute is committed to development of sound public policy and to the values of civic duty and personal responsibility.


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